1. Hard to Find Contact Details
Your business is everyone’s business. Both potential and existing customers must be able to get in touch with your without any problem. Do you know that a lot of website owners fail to display their contact details on the most prominent parts of their pages? If people fail to find this instantly, you would lose tons of promising opportunities.
2. Failure to Implement a Mobile Responsive Design
This is a big deal in the web design world. Keep in mind that a person’s impression of your layout is contingent on what it appears like from a mobile device. At this day and age, more and more people use their smartphones to browse the internet. Your website must be able to offer a mobile-friendly experience.
3. No Clear Call-to-Action Buttons
A missing call to action is one of the biggest mistakes of small business owners. Make sure to tell your existing and potential customers what to do next. Let them know what their next step should be. Use a copy that best describes the value of your products and services. Be very clear and succinct with your language.
4. No Analytics to Measure Website Performance
Website owners need to look at crucial data in order to check if some adjustments and improvements must be made on web pages. At present, several small business owners don’t monitor website performance. Keep in mind that a website is an investment you should track from the very beginning.
5. Weak SEO Strategy
Do you want your business website to show up in the first page of search engine results? This is very much possible, but won’t happen overnight. A weak SEO strategy wouldn’t help your online presence You can even get penalized, and lose your credibility.